AAA
The goal of this Summer campaign was to generate more auto insurance quotes. After brainstorming ideas, we landed on giving out free sleeping bags when new customers get auto quotes.
Enjoy the Ride
AAA has a deep heritage of making family roadtrips fun and safe. This campaign is meant to tap into the nostalgic idea of hitting the road on Summer vacation.
Collaboration
I partnered with the copywriter on this campaign and a key aspect was the typographic window treatments. There are 95 AAA branches in this region, so I worked with our print vendor to ensure the window graphics would look great at every possible shape and size. I also art directed the photographer who shot the sleeping bag in 5 formats.
