Castlight Health
Castlight Health is an app-based wellness program for employers. After a rebrand, they needed a new set of marketing materials to distribute to their customers as promotion for enrollment (B2B2C). I referenced the newly established brand guidelines to create this package which includes various print and digital assets.
Say hello
The goal of this campaign is to make the program as welcoming and friendly as possible. After exploring several possible executions, I landed on the use of a word bubble and expressive shapes to personify the phone.
